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Payment gateway is an online application for making online payment. It helps to process, verify and accept or decline credit card transactions through secure Internet connections in real-time.

Payment gateway is usually a third-party service. It normally requires a merchant account. It is a combination of software and hardware.

Payment gateway interfaces the website  transaction between merchant and customer, and also between merchant and payment processor by encrypting sensitive information, such as credit card numbers.

Marketing that is carried out through E-mail is termed as email marketing .

The main benefit of email marketing is –

1. It can reach maximum number of target market in a very less amount of time.
2. It is the cheapest and fastest way of marketing.
3. According to survey, over half of internet users check or send e-mail in a single day. Hence there is a higher possibility of advertisement being viewed by most of the internet user.
4. It is considered to be the second most effective online marketing tactic after search marketing.
5. Features like autoresponder helps to follow-up with target market at a regular interval of time.

A computer program that has an ability to automatically answer an incoming mail is known as autoresponder. These are generally predefined message set by the recipient.

Autoresponder feature is most commonly used when a recipient is not available for a period of time.

In recent time, autoresponder is widely used as an effective e-mail marketing tool that is capable of providing information to target market or potential customer about the product and services offered by the company and follow-up with them at preset time intervals.

List building is a process of collecting a list of names, email addresses and phone numbers for compiling them into a database for use in email campaigns or direct marketing. The process is accomplished through data collection, data acquisition, data entry and data processing.

In short, list building is creating a list of potential customers who may be interested in a certain product or service that your business offers.

List building is considered to be the most effective marketing strategies for businesses in recent past. It can efficiently convert the web traffic into potential business opportunity, making it most vital part of any Internet marketing strategy. If a business is looking for success through list building they need to be innovative, hard working, and resourceful. Although the process is time consuming, but can yield great success.

Marketing through social networking website “Myspace” is termed as myspace marketing. Myspace.com is the world’s largest social networking website. MySpace is not just confined to teens and twenty-something, but in fact there is plenty of opportunity for businesses as it offers vast marketing potential. It is one of best free marketing tool for businesses.

In MySpace individuals or businesses can use blogs, classified and other section for marketing and promoting themselves or their products and services. Myspace also helps to participate in Groups and Forums of businesses and individuals in the area of their interest.

To get maximum business benefits from Myspace, businesses needs to actively participate in the forums which will help in sharing their knowledge and experience to make people know more about themselves or their business.

Facebook marketing is marketing that is carried out through “Facebook”.

Facebook.com is a type of social media networking where people come together to share their views, thoughts and idea on the topics of their interest with an aim to promote themselves or their business.

Facebook which is launched in 2004 helps to add peoples as friends and send them messages updating them with your personal profiles.

Facebook pages can help businesses in a huge way to connect to their target market. Facebook statistics shows that on an average each user is connected to 60-70 pages, groups and events. So there is a great opportunity for businesses.

For grabbing more attention from users on facebook, a person or business needs to be Unique to stand out from others in terms of profile.

Marketing carried out through social networking site “Twitter” is known as twitter marketing. Twitter.com is considered as the most popular and powerful social networking site on the internet and has grown by leaps and bound in recent year.

Twitter is widely considered as effective tool to promote business as there are both social/play and social/communicate aspect to it. Many businesses are sharing links of their websites to promote their business with an aim to generate awareness about their products. Even political leaders and film stars are writing blogs on twitter to promote their party and films respectively.

Worldwide expansion of twitter has made it available in almost all leading languages, thus penetrating broader range of consumers.

Drop shipping in broad sense can be defined as a supply chain management technique in which the retailer instead of keeping the goods in stock, transfers customer orders and shipment details directly to manufacturer, who after receiving the order from the retailer ships the goods directly to the customer.

Drop Shipping has created a great opportunity that anyone can create an account with a drop shipper and can start selling.  Salehoo has over 8,000 of the world’s best legitimate suppliers, Dropshippers, manufacturers, wholesalers and liquidators for every type of product imaginable. You name it, they have a supplier for it.

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E-commerce websites are the best example of drop shipping in which retailers display all available products on website and when the customer places an order it asks the manufacturer or wholesaler to dispatch the goods directly to customer.

The main advantage of drop shipping is that the retailer does not have to invest on inventory. Thus, the retailer is spared from maintaining warehouse and staff to ship the product. The retailers are just need to concentrate on selling process.

Blogging can be defined as passionate expression of personal thoughts, feelings, emotions, ideas and creativity with an aim to entertain, encourage and enhance the thoughts, feelings, emotions, ideas and creativity of other individual through the process of writing. The written content or article is known as “Blog” and the person who writes it, is known as “Blogger”.

Blogging is like a mirror which showcases our character in front of the world. Blogging shows who we are and what we are.

Blogging has become effective means of marketing for businesses, which are presenting their product in front of the targeted market through articles describing the use and benefits of their products. There are several website that allows presenting your thoughts, ideas, sharing opinions, and discuss on various topics of your interest.

Social media marketing is a type of marketing which is carried out through social networks, online forums, social book marking, blogs, wikis, online communities, social media sharing or any other online collaborative media. Social media marketing generates remarkable exposure for a business, resulting in increased traffic and eventually helps in building new business opportunity.

Businesses or an organisation can yield great profit if they use social media marketing effectively. Businesses should be a member of the social media community and should be interactive with members who are potential customers. Although the social media marketing is time consuming, but if nurtured properly can be of great benefit.