Video marketing can be defined as a type of advertising in which the businesses or companies promote their products and services by means of attractive, lucrative and educational videos. Video marketing is the latest trend used by the businesses in the area of ever-changing, creative, innovative and ever-expanding marketing strategies.

The main objective behind video marketing is to spread awareness among the target market about the businesses or companies and its products and services.

The impact of video marketing on target market is much higher than that of Text and Image used in other forms of marketing medium. It remains in the mind of target market for a long time and even for years. The Visual presentation makes the advertisement look more appealing and responsive. The target market can actually visualise the product’s use and usability.

According to a survey, number of online adults who visited video websites this is year is 48% as compare to 33% in the last year. Some of the websites that provides video marketing are Metacafe, Photobucket, Dailymotion etc.