Marketing that is carried out through E-mail is termed as email marketing .
The main benefit of email marketing is –
- It can reach maximum number of target market in a very less amount of time.
- It is the cheapest and fastest way of marketing.
- According to survey, over half of internet users check or send e-mail in a single day. Hence there is a higher possibility of advertisement being viewed by most of the internet user.
- It is considered to be the second most effective online marketing tactic after search marketing.
- Features like autoresponder helps to follow-up with target market at a regular interval of time.
