Press release marketing is a type of marketing in which the businesses or company aims to reach the target market through members of the news media. Press release is also known as media release or news release.

The main objective of the press release is to declare something claimed to have news value. Generally, press releases are submitted to assignment editors at television stations, magazines or radio stations through e-mail, fax, or mail.

Press release marketing is widely used in the field of public relation which aims to attract favourable media attention to public relations professional’s client. Under press releases, businesses or organisations can announce a range of news items like annual events, awards, exhibition, personal promotions, news, products and services, sales, growth, achievements and other financial data.