Marketing carried out through social networking site “Twitter” is known as twitter marketing. Twitter.com is considered as the most popular and powerful social networking site on the internet and has grown by leaps and bound in recent year.
Twitter is widely considered as effective tool to promote business as there are both social/play and social/communicate aspect to it. Many businesses are sharing links of their websites to promote their business with an aim to generate awareness about their products. Even political leaders and film stars are writing blogs on twitter to promote their party and films respectively.
Worldwide expansion of twitter has made it available in almost all leading languages, thus penetrating broader range of consumers.
